OOMSYSTEM

What are Door Way Pages?

Before Google started to rank pages on the basis of Page rank , doorway pages were the most important for Search engine optimization technique. It was because it does not need any pages to link to it and top rankings was easy to achieve. But today in this world where Pagerank and link popularity has become so much important it is to check whether door way pages are still important.

Introduction to Doorway Pages :
Door way page is defined as the page that is optimized so as to get good ranks in search engine rankings.It is called a 'doorway' because people enter the website by clicking on the doorway page's listing in the search engines' search results.

Mostly a page in the website is specially create the door way page for a particular search term of the site. We should select the
the site's most relevant existing page for the search term, and optimize it to rank highly in the search engines so that it becomes the doorway page for that term.

In earlier days when the rankings of the page was based on the content of the pages at that time for one doorway page to be created for each search term.Each of these pages were submitted to the search engines and if they were optimized properly then
they were sure to get top positions in the search rankings.these pages were not the part of the site.So visitors were not able to see them.

But times change, and search engines no longer base the rankings solely on a page's content. These days inbound links and inbound link text are both very important to achieving top rankings. An 'inbound link' is a link that comes into a page - from the receiving page's viewpoint it is 'inbound'. 'Inbound link text' is the text on the remote page that users click on.

For Google, inbound links and inbound link text are among the most important factors in determining rankings. It means that the traditional, specially created, stand-alone doorway pages are no longer as successful as they used to be because they need to be linked to from other pages on the web, and acquiring good links for them from other websites is just about impossible.

Is Doorway Pages Good Or Bad ?

Doorway pages is a bad practice of SEO. From the basic defination of Search engine Optimization it is very clear that if we are doing ethicalk SEO then it should not include invisible pages which are full of keywords in order to get higher ranks. Plus, search engines spiders are becoming more intuitive, and doorway pages can be ignored, or even banned altogether.

Doorway pages are considered as "spammy"by various search engines. This unethical way of promoting the site may work in short-term but in long -term they can get your site banned by most of the search engines.Plus, using these kind of techniques tends to bring down the general trustworthiness of your site.

Can Doorway Pages Get Your Site High Rankings..Or Not

Unfortunately there are various SEO companies which will tell you that doorway pages are the only way through which your site will get noticed.

The doorway pages create unnecessary pages in the search engine which makes the search process less effective.
In order to make these doorway pages some SEO companies recommend you to purchase costly software.In addition, these magical software packages expect a lot of work from you, the user. You have to come up with keywords, key phrases, keyword density, fill out templates, Meta tags, etc. It makes me tired just thinking about it. Honestly, if you’re willing to do that for doorway pages, an unethical and short-sighted way to approach search engine optimization, then you might as well optimize your site for search the right way.

But here in OOMsystem we follow only ethical and organic SEO techniques. Our experts have got the knowledge and we believe in using the brain then following and shortcut methods. Our experts can help you to naturally grow traffic to your site and and enhance its business.

Compatibility of Search Engines and Doorway Pages

To get good ranks in search engines they only look for one thing i.e. site having good and relevant content. To make site number 1 you dont need any door pages you just need a professional SEO company which can help you to thoughtfully placed keywords and key phrases, well-written content, and effective Meta tags, then you don’t need a doorway page.

Good SEO and Doorway Pages Don't Mix

If you have a site, and this site is on the Web, and you’re done your SEO homework, it eventually will be found. Every well-optimized site already has a natural entryway; which is just the main page. And, of course, (if you have more than one page) you will have an efficient navigation system that users can use to get to the rest of your site. If you have these elements, guess what? You already have a doorway page (but without all the unethical-ness).

Bottom Line - Doorway Pages Should Be Avoided

Doorway pages are tempting to use, since they actually do attract both more search engine spiders and search engine users. However, search engine optimization is best viewed in the long term, and doorway pages are not part of a successful, long-term, search engine optimization strategy.