OOMSYSTEM

    Search Engine Optimization Copywriting?
    SEO Copywriting is a technique of writing         content for a web page so that it is full of                information for the user or the visitor and             also targets some specific keywords.The main             purpose of this is to get high ranks in search             engine rankings for the specified keywords.
            SEO copywriting is used for the optimization of on page content. It includes the Title, Description and Keywords tags, headings and alt text.

The main reason of performing SEO copywriting is to get original content pages and not those pages whivch are designed only to get high search ranks. the pages which are designed only to get higher ranks are called Doorway pages.The rankings achieved by these pages is much more stable than that achieved by any other method.

SEO Copywriting strengths

It is generally said that the pages made of SEO copywriting remains stable even if the search engine changes its algorithm as compared to other methods. But this can not be considered true. Because If 2 pages are in the top 10 search results; one getting there by the SEO copywriting method and the other by different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well. When the criteria is changed, the match that each of them had is necessarily changed. The matches could become closer to, or further from, the engine's criteria. Whether each page goes up or down in the results depends on what changes have been made to the engine's criteria. It is a matter of chance, and not a matter of whether SEO copywriting was used or not.


SEO Copywriting weaknesses

1. Use of competitive search keywords
The technique only works for search keywords that are not particularly competitive. Competitive search keywords are those where many people are trying very hard to gain the top rankings for their sites.

2. Suitable sites
SEO copywriting can not be performed on all sites it is because some sites donot have sufficient content.Also, some sites that do have sufficient text sometimes don't want to be forced into changing what is written on the pages, just for the sake of the search engines.

3. Cost, and the limitation of targeted search terms
SEO Copywriting is a time-consuming process, and professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.

4. Slipping in the rankings
If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term? If their optimization technique is successful, and the page gets into the top 10, the #10 page will slip to #11 - and off the first page of results. Then suppose another website does the same thing...and another...and another. Sooner or later, the successful page will slip from the first page of search results. As soon as people decide to optimize their pages for the chosen search terms, existing top 10 pages are on the way down. Then what?
If the sliding pages were professionally SEO copywritten, there is nothing else that the technique can do for them, or if it can, the whole costly copywriting process must be redone. Adding one or two instances of the target search terms isn't merely a case of typing them in somewhere, because the final text still needs to read well for the site visitors. Again, the website owner is tied to a copywriter.