Click Fraud is a problem that has raised due to internet marketing. As today's world has changed into online so web based marketing strategies like Pay per Click (PPC) and Google Adwords and AdSense programs are gaining popularity. Due to in growing demand of internet marketing ad click frauds have also raised. And Google is very serious regarding these cases.

What is Click Fraud?
The act of clicking on internet advertisements in order to make money and to kill out your competitor's advertising account.These frauds challenge the Google AdSense program.

Websites and Bloggers Committing Click Fraud
AdSEnse programs help websites and blogs to display their advertisements. And when ever a visitor clicks an ad link then the owner of the website or the blog is given some money that has been decided by the advertiser to pay per click. As you are paid per click so there are many people who in order to earn money are doing Fraud.

But many people does not know that Google keeps the record of every click that the ad is receiving. It maintains the record of every click by noting down the IP address and other details. A red flag is given when Google detects that unusual clicking patters are arising from a particular IP address .

When some fraud detection is suspected then click history is investigated. When Fraud clicking is detected then Google placed the life time ban for that IP address from Ad sense program.

Advertisers and Fraudulent Clicks
Another way of Click Fraud is performed by advertisers, They make use of this unethical way for improving their business .

Another form of click fraud involves a "click exchange." A click exchange is a technique where involves two or more individuals agree to help each other by clicking on each other ads.They do this in an attempt to fool Google.

Persons that are involved in click exchange believe that they will not be tracked by Google. But Google make use of smart program in order to detect such frauds.Google inspects for suspicious click patters and when it finds any such case then it bans thet IP address permanently from the Google Ad sense program.