What is Landing Pages
Landing pages are the pages that are fully optimized and is targeted to a particular subject. It is apart of website optimization. Landing pages are the important part of the website these are the pages that is visited by the user when he or she clicks on the link of an ad or or of the search link result.

According to the Pay Per Click advertisements , landing pages are used to evaluate the efficiency of the ads. By adding a parameter in the URL, marketers can evaluate the ads efficiency based on the clicks per ad.

As per Organic SEO is concerned, Landing pages are the means of attracting traffic to the site. More traffic means more visitors, more visitors on the site will mean more chances of potential buyers. These pages are used by the for search engine optimization but these are important source for attracting visitors to your site.This would include any text link set by a webmaster or editor who is referencing one of your WebPages as a resource of good quality information on a subject.

Different Types of Landing Pages
A landing page is used to represent relevant and upto date information to the visitors. These can be used to display any kind of content. Whether it is text, images or links.

1) Article Landing Pages:- Landing pages which contains narrative content are known as Article landing pages.
2) Glossary Landing Pages:- Landing pages which contains dictionary like definitions of words, phrases or concepts are known as Glossary landing pages.
3) Directory Landing Pages:- Landing pages which contain home, topic and category pages are known as Directory landing pages.

Another most important type of landing page is the Transaction landing Page. This page is used by a user to complete a transaction such as illing out a form or interacting with advertisements. The main aim of such kind of page is the immediate sale of the product.
The various type of transaction pages are :-

1) Rapid Conversion Landing Pages :- are used to attract a user to enter into a low risk transaction. Such types of landing page is used when payment is delayed and includes options.
2) Sales Letter Landing Pages :- Such pages are used maximize the conversion rate.
3) Upsell Landing Pages :- Such landing pages offer the user an additional product or service as part of the process that acknowledges a prior transaction.
4) Access Challenge Landing Pages :- Such landing pages are used by users when trying to access premium content from a site for which they are not a member, or for which they are not signed-in.